There is no life I know to compare with pure imagination.
Living there you’ll be free if you truly wish to be.
Gene Wilder - Willy Wonka and the Chocolate Factory
Gene Wilder - Willy Wonka and the Chocolate Factory
Our Mission
To inspire kids to become storytellers, and build confidence in expressing ideas from their imagination in a meaningful way, as a fundamental prerequisite for success in life.
About imagination
We believe that imagination is a power that knows no bounds, but that it needs to be nurtured and encouraged to reach its full potential. We want to inspire kids to turn away from the screens and towards the power of their minds.
About storytelling
We believe that storytelling is the channel that enables one to express the ideas of their imagination, and that these stories have the power to connect with other people and to change the world.
About ruling the world
We believe that giving kids the confidence to express the ideas in their imagination through stories is an essential foundation for them to be the writers, the innovators, the pioneers, the leaders, and the future rulers of the world.